Professional

Digital Marketing Specialist

Intermediate3 daysOnlineHRD Corp claimable

This programme develops practical digital marketing capability for teams responsible for awareness, lead generation and customer engagement. Participants explore strategy, audience research, content planning, search visibility, social media, paid campaigns, email marketing, landing pages and performance measurement. The course balances marketing fundamentals with hands-on digital execution, helping learners connect campaign activity to business outcomes. Participants develop a simple campaign plan, choose suitable channels, draft core messages and define meaningful metrics. The programme is suitable for SMEs, corporate marketing teams, entrepreneurs and professionals moving into digital roles.

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Learning Outcomes

Develop a practical digital marketing campaign plan
Define target audiences, messages and offers
Select suitable digital channels for business goals
Apply content, SEO, social and email tactics
Set campaign KPIs and reporting rhythm
Improve landing pages and conversion paths

Course Outline

Day 1

Core concepts and workplace use cases
Guided demonstration and applied exercises
Group discussion, review and implementation planning

Day 2

Core concepts and workplace use cases
Guided demonstration and applied exercises
Group discussion, review and implementation planning

Day 3

Core concepts and workplace use cases
Guided demonstration and applied exercises
Group discussion, review and implementation planning

Target Audience

Marketing teams, entrepreneurs, sales teams, SME owners, communications staff and executives managing digital campaigns.

Prerequisites

Basic marketing awareness is helpful but not mandatory.

Assessment & Certification

Participants complete practical exercises, group activities and a post-course review. Certificate of attendance is issued by TVET Digital Academy upon completion.

Trainer Profile

Delivered by TVET Digital Academy approved trainers with relevant industry experience, facilitation capability and subject-matter credentials. Final trainer profile will be provided with the official course proposal.

Fee & Funding Note

This course may be claimable under HRD Corp SBL-Khas subject to employer eligibility and approval. Corporate group pricing and self-pay options are available upon request.